#Google my business how to

These are considered “discovery searches.” Instead of looking for a particular brand, users are looking more generally for a category. Mobile searches that include phrases like “where to buy” and “near me” have increased over 200% in recent years. It includes Google Maps results and business information.īusinesses with well-optimized Google Business Profiles are much more likely to appear in these results. The local pack appears for location-specific queries (or search terms that suggest location, like “restaurants near me”). This is called the “local pack” or “map pack.” When you search for a business in Google, you’ve probably noticed the map and accompanying list of businesses that can appear at the top of the search results. Share business information with customers.There are three main benefits of maintaining a Google Business Profile: What Are the Benefits of Google My Business? It’s 100% free to create and manage your Google Business Profile.Īnd you can get a lot out of it without paying a cent. But you can still have a Google Business Profile. Using this tool lets you connect with customers, post business updates, list products or services, and more.Įven if you don’t have a storefront, you can still have an account so long as you have contact with customers.įor example, if you’re a plumber, you may only see customers at their homes. Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping. What Is Google My Business (Now Known as Google Business Profile)? To start, let’s cover the basics of Google Business Profile, formerly Google My Business.

#Google my business how to

How to optimize your Google My Business profile.How to set up your Google Business Profile.Why you should have a Google Business Profile for your business.Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information. Google My Business-now called Google Business Profile-allows business owners to reach customers via Google Search and Google Maps.